Say It Your Way: McDonald’s Celebrates the Many Ways Latinos Refer to Dulce de Leche

Dulce de leche goes by many names. Whether you know it as cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leite, leche quemada or any other name, this sweet staple is a unifying flavor for Latinos, evoking memories of home, no matter where you’re from.

McDonald’s is serving up this iconic flavor with the Dulce de Leche Frappé–a deliciously nostalgic treat set to transport you back to abuela’s kitchen, your childhood candy store or the corner panadería.

To celebrate the flavor that holds a special place in the hearts of many, McDonald’s is teaming up with rising Mexican actor Iñaki Godoy, best known for his role in Netflix’s live action hit ONE PIECE. Together, we’re inviting our fans to enjoy the flavor that speaks their language in a uniquely sweet way, reminding you that no matter what you call it, it’s a Dulce de Leche Frappé at McDonald’s.

El nuevo Frappé de McDonald’s tiene muchos nombres

Como sea que le digas, en McD’s es Dulce de Leche Frappé

A flavor so meaningful deserves the spotlight, so McDonald’s dropped a larger-than-life frozen reader board that highlights some of the unique ways Latinos call the flavor. It’s (literally) as cool as it gets, and has everybody asking, “Wait, is that real?!” Take a peek below.

McDonald’s Dulce de Leche Frappé – as cool as it gets

McDonald’s drops a larger-than-life frozen reader board to celebrate the many ways Latinos refer to dulce de leche. However you say it, the Dulce de Leche Frappé is now available for a limited time!

Dulce de leche carritos are also popping up at select McDonald’s locations in Southern California and Miami from 12–3 PM local time, serving up free samples of the irresistibly sweet Dulce de Leche Frappé. Fans can also score exclusive merch, win Arch Cards, and more—all while supplies last.

Southern California Details:

• December 6: 48350 Seminole Dr, Cabazon, CA 92230
• December 7: 7861 Beach Blvd. Buena Park, CA 90620

Miami Details:

• December 13: 1400 SW 8th St, Miami, FL 33135
• December 14: 1650 Washington Ave, Miami Beach, FL 33139

• CGI/FOOH larger-than-life frozen reader board spotlights the many names [Credit: BODEN Agency]: A flavor so meaningful deserves the spotlight, so McDonald’s dropped a larger-than-life frozen reader board highlighting some of the names Latinos call the flavor. It’s (literally) as cool as it gets, and has everybody asking, “Wait, is that real?!”. Fans can catch this on YouTube and on McDonald’s Time Square billboard.

• TikTok Ranking Branded Effect [Credit: BODEN Agency]:  We collaborated with TikTok to launch McDonald’s first-ever Ranking Branded Effect, celebrating the diverse names Latinos use to describe Dulce de Leche. This interactive effect invites users to engage by reacting to and rating the various names.

• “What’s My Name?” TVC with Iñaki Godoy [Credit: alma]: We’ve teamed up with Mexican rising star Iñaki Godoy, of Netflix’s One Piece, to invite fans to enjoy the flavor that speaks our language in a uniquely sweet way, and remind them that no matter what you call it, it’s a Dulce de Leche Frappé at McDonald’s!

• Dulce de Leche sampling carritos [Credit: Loud & Live]: We’re serving up a special tasting experience with sampling “carritos” (cars), which will roam around Hispanic-dense locations in California and Miami, handing out free samples and McDonald’s Arch Cards to encourage tria