SBS Adds An Extra Hour To Morning Drive In NYC.
January 5, 2004
Spanish Broadcasting System, Inc. announced that its popular New York morning comedy show, “El Vacilon De La Manana”, hosted by morning show leader Luis Jimenez, has extended its hours to 11:00 a.m. The one-hour extension of the morning show is appropriately named “Vacilon on Overtime” and will feature comedy, entertainment and a taste of Salsa and Merengue music.
Luis Jimenez and sidekick Moonshadow are regarded as the most entertaining personalities in Spanish-language radio. Commenting on the one hour extension of his show, Luis said, “We are giving the audience more of exactly what they want — more fun every day.”
According to the latest Arbitron Fall book, “El Vacilon de la Manana” is New York’s #1 radio morning show in all demographic age groups, regardless of format or language, surpassing the ratings of veteran radio personality Howard Stern. “El Vacilon De La Manana” airs from 6:00 a.m. to 11:00 a.m. Monday through Friday on Spanish Broadcasting’s WSKQ-FM (“La Mega 97.9”) in New York City.
