SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk

By Cameron Coats

His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned.

When Alarcón returned as President of SBS in early 2024, it marked a new era for one of the most influential Hispanic media companies in the country. Now, The Future of Hispanic Radio will feature Alarcón’s candid insights into the evolving media landscape, the untapped economic power of Latino audiences, and what broadcasters must do now to thrive in the years ahead.

Born in Havana and raised in New York, Alarcón helped build Spanish Broadcasting System alongside his father, turning it from a single-station operation into a national powerhouse encompassing radio, digital platforms like LaMusica, live events, and the 300+ affiliate AIRE Radio Networks. More than four decades later, he has helped shape the entire future of Hispanic radio in America.

Attendees will hear directly from one of the industry’s most visionary and passionate leaders about what comes next — and why the time for Hispanic radio to claim its rightful place in the broader media economy is now.

“The power and the reach of Latinos in the United States is unbelievable,” Alarcón told Radio Ink. Yet, he warns, Hispanic media is not capturing its fair share of advertising revenue – a gap he believes must be urgently addressed if the industry is to realize its full potential.

If you want to know where Hispanic radio is headed — and how to be part of it — don’t miss The Future of Hispanic Radio with Raúl Alarcón at Hispanic Radio Conference 2025.

Whether you’re a broadcaster, advertiser, programmer, or media strategist, be in Houston on June 11–12 for an unparalleled opportunity to advance your knowledge, network, and influence.​

Featuring keynotes by Telemundo Station Group President José Cancela, Media Futurist Peter Remington, and more top leaders, sessions will cover critical areas such as the impact of immigration on broadcasting, revenue generation strategies, the rise of podcasting among Hispanic audiences, and the integration of emerging technologies like AI and geotargeting.

Courtesy of RadioInk