SBS Entertainment @ Upfront 2002-2003.

Spanish Broadcasting System held a star-studded party last Wednesday night during Upfront Week for its clients and associates at Club Babalú in Manhattan. SBS senior management teams from around the country flew in for the party.

Raul Alarcon, Chairman and CEO of Spanish Broadcasting System, Inc. and Joseph Garcia, SBS’ Chief Financial Officer took the opportunity to announce the formation of SBS Entertainment, a new division of the company that will produce events around the country. John Sepulveda, formerly of Cardenas, Fernandez & Associates, has been appointed General Manager of the new division. SBS Entertainment will work in association with CFA, Ralph Mercado and Felix Cabrera.