SBS Launches ‘La Sabrosa 93.5’ In Los Angeles.
February 3, 2003
Spanish Broadcasting System, Inc. announced the launch of a new FM radio station “La Sabrosa 93.5” serving the Latino audience of Los Angeles, California.
The station will target a vast audience of underserved Hispanic radio listeners with an upbeat mix of the Cumbia, Merengue, Punta, Soca and Salsa music genres not currently available on Los Angeles radio.
“La Sabrosa 93.5” will be simulcast on two separate 93.5 mhz facilities located in Torrance (KZAB-FM) and Ontario (KZBA-FM) covering the entire LA metro. Additionally, KZAB-FM is currently pending FCC approval for a transmitter relocation that will increase its coverage by nearly one million people.
“I am excited by this opportunity for SBS to expand its presence in the largest Hispanic market with this unique FM music format,” stated Raul Alarcon, President and CEO of SBS.
“‘La Sabrosa 93.5’ will complement our existing FM cluster, ‘La Raza 97.9’ (KLAX-FM) and ‘El Sol 96.3’ (KXOL-FM), giving SBS three distinct and differentiated music formats to better serve LA’s Latino audiences and the advertisers that target their dynamic purchasing power,” added Mr. Alarcon.
