SBS launches Z92 ‘Zalsa y Mas’ in South Florida.

Spanish Broadcasting System, Inc. (SBS) announced the launch of Z92 “Zalsa y Mas!” (WCMQ- 92.3FM) a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 25-64 demographic. WMCQ Clasica 92.3FM has changed to the new Z92 and the station’s new imaging voice is carried by the international salsa star, Willy Chirino . Z92 started its broadcasting transmissions on Sunday, April 1st, 2012.

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