SBS’s ‘EL CIRCO’ recognized by leading Marketing Association in Puerto Rico.
June 22, 2008
Spanish Broadcasting System (SBS)announced that “El Circo”, the company’s hit morning radio show on WMEG La Mega 106.9 FM in Puerto Rico, was nominated by the Association of Executives in Sales and Marketing in Puerto Rico for the “Premios Excelencia en Mercadeo” award for its “¿Pa’ Donde Van?” campaign. “El Circo” is hosted by the renowned radio personalities Antonio “El Gangster” Sánchez and José “Funky Joe” Vallenilla.
The campaign, designed to raise awareness around the arrival of these two popular DJs at La Mega 106.9 FM WMEG in Puerto Rico, created a large amount of buzz as listeners eagerly anticipated finding out where “El Gangster” and “Funky Joe” would take their popular morning show.
“I want to thank Mr. Raúl Alarcón Jr. for his continued support in helping us to strengthen our leadership in Puerto Rico,” said Carlos “Topy” Mamery, Senior Vice President and General Manager at SBS Puerto Rico. “In addition, we would also like to thank Michael Carnase, who was the creative genius behind this wonderful campaign.”
The annual award by the Association of Executives of Sales and Marketing in Puerto Rico (EMS) recognizes the products and services whose marketing campaigns and strategies have helped them establish leadership positions in their respective markets and industries.
