SCA Latam to launch brand-sponsored TV game shows in U.S.

SCA Promotions and Argentina-based Entertainment Production Group (EPG) has announced the formation of SCA Latam to bring the game show concept to brands and agencies in the United States and Canada.

SCA Latam’s big money game show promotions enable brands to drive consumer behavior on a mass scale by giving consumers the chance to play for a million dollars or more on a live two- to six-minute TV game show aired on local and network television.

While each promotion is customized to meet the unique needs of the brand, the basic promotion format remains the same. A brand sponsors the game show, which can feature any big-money prizes desired, and then enables consumers to enter for a chance to play on the game show via SMS or mailing in proofs of purchase. The game show is aired daily during the promotion period and a winning entry is selected on a random basis live on the air during each show. The lucky entrant is contacted via phone and given the chance to play for the prizes.

“We use different games depending on the promotion designed for the brand,” notes Martin Giovaneli, a representative for EPG who is overseeing the SCA Latam initiative. “For example, we might feature a prize board containing 24 numbers and if the contestant selects the three numbers that reveal the brand’s logo, he or she wins a million dollars. One of the most important components is that contestants always win a big prize. If they don’t win the million dollar grand prize, they win a second- or third-place prize – such as $100,000 or a new car.”