Scarborough Research launches PRIME Lingo.

Scarborough Research announces the launch of PRIME Lingo. The software brings Scarborough’s in-depth data on cross-media consumption, local shopping patterns, consumer lifestyles, sports interest and demographics to the desktops of media and marketing professionals. PRIME Lingo features data analysis tools that enable users to more easily access and analyze consumer behavior insights from all of Scarborough’s local and national databases.

“The task of ‘research’ was once reserved for statisticians, media modelers and market planners. But now it is increasingly permeating the daily work lives of all types of people in the media, marketing and advertising industries,” said Steve Seraita, executive vice president of sales, Scarborough Research. “That is the very reason why we developed PRIME Lingo™ to be an intuitive, easy-to-use, web-based software platform with analytic functions for both novice and experienced users. We recognize the industry needs software that makes Scarborough data more accessible to all types and levels of professionals—not just the researchers.”