SCPF to develop creative campaign for Big Brothers Big Sisters.
January 4, 2008
Creative agency SCPF was assigned to develop an image campaign targeting Hispanic Americans for Big Brothers Big Sisters of Greater Miami, one of the largest affiliate chapters of the national youth mentoring organization.
After meeting with agency executives last August, SCPF offered their expertise and services to develop messaging that would target Hispanic audiences.
“There is a strong need for us to recruit and to create general awareness of our services in the Miami area, not only among volunteers but children as well,” said Laurie Gunn, Vice-President of Marketing at Big Brothers Big Sisters of Greater Miami.
The agency will be responsible for developing both traditional (broadcast, print, out-of-home) and non-traditional (viral, online) advertising. The new campaign is expected to launch in early 2008.
““Big Brothers Big Sisters deserves a partner that will help bring its message of hope and caring to the Hispanic community,” said Ignasi Puig, Founder and Managing Partner of SCPF. “With this new campaign, we plan to make the local chapter an even bigger leader in the organization.”
“SPCF brings more than just creative expertise,” added Laurie. ”The agency also has the knowledge and experience necessary to expand our visibility in the Hispanic market. We want to make the community aware that we offer our services to everyone who needs them.”
