Sears Revs Up Latina Fall Fashion Collection.

Latinas are some of the most fashion-focused Americans spending more of their household income on apparel than other groups, according to a recent Mediamark Research Inc. survey. This fall, Sears, Roebuck and Co. is reaching out to Hispanics nationwide with new fall looks and new brands including Azucar Bella, Bernard, Russell Kemp and Curve for women, and Structure for men, in addition to Sears’ proprietary apparel collections Apostrophe, Covington, Lands’ End and First Issue.

“Our new apparel brands for women and men appeal to Hispanic fashion sensibilities through in-style fashions, colors and fabrications, all at a great value,” said Juanita Fields, Sears new New York-based fashion director. “Whether a consumer prefers to be in-step with trends or to wear an updated classic, Sears’ Top 10 Fall ‘Must-Haves’ include such essential items as trenches, ponchos, skirts and more, enabling everyone to wear the great new looks of the season.”

Featuring rich colors, beautiful textures and eye-catching details, the Sears 2004 fall collection encompasses a variety of fashion-forward looks. Suitable for many occasions, Sears apparel offers reasonably priced fall styles that are modern, sophisticated and in line with the latest trends.