Sears selects MPG as Media Planning and Buying Agency.

Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.

“We believe this agreement with MPG aligns us with an organization that can help us connect with and profitably serve our customers and achieve our goals of being a more efficient and effective company,” said Maureen McGuire, executive vice president and chief marketing officer for Sears Holdings. “After a rigorous review process, we determined that MPG is the right media services agency for Sears Holdings’ business needs going forward. MPG has a proven track record in employing media solutions grounded in insights and facts that will integrate traditional and emerging media strategies seamlessly with the Sears Holdings’ creative and marketing processes. MPG also has considerable expertise in reaching multicultural audiences which are extremely important to our business.”

MPG’s scope of work will include: media planning and buying for all television, radio, magazines, out-of-home, online and emerging media across
all target customer audiences.