Sección Amarilla US selects The Group as Hispanic AOR.

Sección Amarilla USA (SAUSA) awarded its advertising responsibilities to The Group and its media partner, The Integrated Media Group. The month long review included not only THE GROUP but also known South Florida agencies Alma DDB and La Comunidad.

According to Miguel Capriles, SAUSA National Marketing Manager, “The Group proved to us that they understand our needs and possibilities, our brand and its market. Their arm, The Integrated Media Group, demonstrated their level of expertise with a great proposal maximizing our efforts with a broad vision of the future.”

Rudy Bozas, Principal at The Group, assured that The Group and agency partners will work hard to satisfy Sección Amarilla’s marketing and advertising needs with successful creative and strategic insights for 2008 and years to follow.

Sección Amarilla is a Telmex-owned utility Yellow Page Company that has become one of the largest Spanish Yellow Page publications in the Americas. By 2008, Sección Amarilla USA will produce around 113 directories throughout 30 states from coast to coast.