Seccion Amarilla USA announced its presence in NASCAR.

As part of its 2009 marketing plan, Seccion Amarilla announced a multi-year associate sponsorship with Wide Open Performance, Inc. and Hamilton Racing, LLC. This sponsorship contains important benefits for Seccion Amarilla that includes an exhibition of printed logos on the race cars and on certain driver uniforms and a CRM plan developed to serve clients and advertisers directly. “We are developing a fully integrated business plan and a relationship to move forward in our strategy to build and grow a Hispanic fan platform in NASCAR. Our intention is to continue introducing our products and services to the Hispanic market through the NASCAR Series.” Announced; Miguel Capriles, National Marketing Manager for Seccion Amarilla USA.