Seccion Amarilla USA begins its 2009 marketing campaign with Mexican Soccer Star Cuauhtémoc Blanco.

Seccion Amarilla USA LLC announced its 2009 advertising campaign which has the objective of reinforcing the presence and functionality of its products among its clients and users across the United States.

The extensive outdoor campaign involves various formats boasting a presence in top US Hispanic markets. Seccion Amarilla’s campaign was developed in both English and Spanish languages, having as a spokesperson one of the most recognized Mexican soccer players of our times, “Cuauhtémoc Blanco”.

Through this campaign, Seccion Amarilla aims to position itself as the most effective Spanish print and online directory in the United States, which presents interesting innovations and product improvements offering a first class service to its clients and consumers.

“We want our clients to feel secure that Seccion Amarilla is and will continue to be an efficient and cost-effective advertising channel to businesses owners wanting to promote their goods and services to the US Hispanic population. Our campaign is to support our current customers and also an invitation for the ones that have not yet joined us,” assured Juan Reffreger, CEO for Seccion Amarilla USA.

“The entire outdoor campaign was produced by the marketing department of Seccion Amarilla and will be supported by an online strategy that targets major search engines used by Hispanics in the US. Furthermore, additional communication strategies will be utilized including, Marketing Intelligence, DM, CRM, BTL and sport marketing,” commented Miguel Capriles, National Marketing Manager for Seccion Amarilla USA.