Sedano’s Supermarkets assigns AOR responsibilities to República.

Sedano’s Supermarkets announced that it has chosen República as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano’s and República will work together closely to evolve the Sedano’s brand.

The agency will develop an integrated marketing program that will include television, radio, online and in-store promotions to be introduced through a phased rollout.
“As we continue to expand the company and increase our customer base, having the right marketing team to reposition our brand is key and we feel República is our ideal partner,” said Javier Herrán, Director of Marketing, Sedano’s Supermarkets.

“We are thrilled to partner with a retail powerhouse like Sedano’s, as we develop and launch a program that embraces loyal customers and attracts new Sedano’s shoppers,” said Jorge A. Plasencia, Chairman and CEO, República.

The account was previously handled by Siboney USA.