Sedano’s Supermarkets launches new campaign.

Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.

The first two commercials feature two Miami residents, Amanda and Rolando, both of which state that they enjoy shopping at Sedano’s because it offers the best quality products at the best prices. When asked, “Why do you shop at Sedano’s?” Amanda replies, “Because I’m searching for the best deals and I always find them at Sedano’s.” Rolando’s response, “Because for me, they have the best products of the freshest and highest quality. Sedano’s always has the best deals.”

“The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding customer base. It’s the first step in the new branding initiative for Sedano’s Supermarkets,” said Javier Herrán, Director of Marketing, Sedano’s Supermarkets.

“We are very excited to launch this new advertising campaign for Sedano’s,” stated Jorge A. Plasencia, República’s Chairman and CEO. “The new spots cherish the rich history of the brand, yet invite new customers to experience the many offerings unique to Sedano’s,” added Plasencia.