SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]
January 8, 2025
By Gabrielle White
According to SeeHer’s recent report, “Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing,” women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately “all the time.”
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Courtesy of The Association of National Advertisers