Segmented Approaches May Go The Extra Mile For Wellness Opportunities in CPGs [INFOGRAPHIC]
May 19, 2015
About SSG: SSG is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations. We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth. We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market.