Selecciones Ad Pages Grow.

Advertising pages grew by 25% year-over-year at Selecciones for the 2003 calendar year, according to figures submitted by the magazine to PIB this week. The magazine ended the year with a total of 484 advertising pages versus 386 in 2002. This represents the third year in a row of continued double-digit growth for the U.S. edition of the Spanish-language monthly published by Reader’s Digest.

New advertisers in 2003 include Chrysler, McDonald’s, Bayer, Kleenex (Kimberly-Clark) and Garnier (L’Oreal). “This year has been another banner year for Selecciones,” said publisher Elizabeth Bradley. “And our position within the Hispanic marketplace will continue to grow in 2004. We’ll be raising our ratebase to 350,000 next year and expect advertising sales in this category to remain very strong.”

The magazine has seen consistent page growth over the past three years. From calendar year 2000 to 2001, Selecciones’ ad pages grew by more than 15%. The following year, from 2001 to 2002, the magazine saw ad page growth that topped 28%, followed by this year’s 25% jump.

Selecciones will raise its ratebase with the January 2004 edition of the magazine to 350,000 from its current guaranteed and ABC audited level of 325,000. This represents consumer growth of almost 8% and comes only six months after the magazine raised its newsstand price by $0.50 to $2.99 with its July issue.