VIA selects Creative Civilization.

San Antonio-based advertising agency Creative Civilization has been selected to help lead marketing development for VIA’s new Bus Rapid Transit (BRT) system. VIA, San Antonio’s public transit provider, selected Creative Civilization through a formal review process based on the agency’s marketing and advertising expertise and success with other local, regional and national organizations. The agency will be working in conjunction with Washington based Ilium Associates, Inc., a leader in BRT branding, to develop a wide range of services including branding, advertising messaging and community outreach. Creative Civilization will be involved with all stages of VIA’s BRT development from planning to service launch to the system’s sustainability and success.

“Creative Civilization is proud to be working with VIA on their BRT campaign,” said Al Aguilar, chairman and CEO of Creative Civilization. “This represents a transportation milestone for the future of San Antonio and we are glad to be involved with this major initiative.”

“Creative Civilization brings a successful track record in representing numerous iconic brands and we are fortunate to be working with an agency with such a commendable reputation,” said Heriberto Herrera, VIA Board of Trustees chair. “We look forward joining forces with Creative Civilization as we bring a revolutionizing service to the rapidly growing San Antonio area.”