Semilla: Cultura. A sense of culture and openness

By Gabriela Alcántara-Díaz – Founder and President of Semilla

As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America.

Cultura is of utmost importance to upper-mobile Hispanics and a focal point when it comes to “values, self-perception, and immigrant mindset.” Upper-mobile Hispanics continue to increase in number throughout the United States and something they never leave behind is their Cultura. It’s not just about family, food, language, and music, but about understanding one’s own culture, owning it and exposing it to other cultures while keeping an open mind. The greatest advantage of an upper-mobile Hispanic’s Cultura is that it provides an ability to appreciate diversity and the knowledge to have an informed opinion of the multiple cultures of our society at large.

Our impact is driving more 2nd/3rd generation Hispanics to reimagine their blended Cultura. Becoming a novelty within mainstream circles, while influencing America’s perception of ‘iconic’ beauty to galvanizing action for more inclusiveness in society awaits us in 2016!  

Stay tuned…

More marketers following RNC’s strategy to target persuable Latino voters living in upscale subdivisions throughout the country.

Brazilian beauty.  “Given that three-quarters of the global population is not white, multicultural beauty is not only the fastest growing market for cosmetics companies, but will become, inevitably, its largest — by a long way.  This is the world.”  Estée Lauder Companies Susan Akkad.

And take note from What Every American Should Know.

“For Americans new and old, is to make a common culture that’s greater than the sum of our increasingly diverse parts.”