Sempra Energy Global Enterprises @ al Punto Advertising.
March 14, 2003
al Punto Advertising announced that Sempra Energy Global Enterprises (SEGE), the umbrella for Sempra Energy’s growth businesses, has selected them as the company’s Hispanic agency of record. The decision comes after a comprehensive, three-month agency search by SEGE involving several leading Hispanic advertising firms.
“The continued expansion of Sempra Energy Global Enterprises’ energy projects in Mexico presented a growing need for professional Spanish-language communications support,” said Kathleen Corbin-Teora, director of communications for Sempra Energy Global Enterprises. “We were very impressed with al Punto’s credentials and the firm’s results-oriented approach to Hispanic communications.”
“As Hispanic agency of record for Sempra Energy Global Enterprises, al Punto Advertising looks forward to assisting the company with the production and placement of a wide range of Spanish-language communications materials, in both North and South America, from television, radio and print advertising to collateral,” said Peggy Goff, president chief executive officer of al Punto Advertising, Inc. “We are thrilled to be working with a company of Sempra Energy’s stature and dynamism,” she added.
