SenaReider relaunches its website

Following a change of ownership and expansion from California to Texas and Florida, SenaReider has officially opened its doors, and its new website, for business under a new brand identity, new leadership and a renewed focus on what it has always done best: using edgy creative to break through the clutter for brands like Del Monte Fresh Produce, Bird’s Eye Foods, 24 Hour Fitness and The North Face.

Earlier this year, advocacy marketing firm Interlex Communications acquired the 33-year-old agency from original owner and co-founder Lou Sena. Since then, Interlex
Communications has spun SenaReider off to grow independently under the leadership of Heather Ruiz, who also co-founded Interlex and served as its Creative Director since 1995.

According to new SenaReider CEO Heather Ruiz, SenaReider seeks to partner with companies that are not afraid to push the envelope with quirky, funny and downright edgy creative executions.

“For over 30 years SenaReider has worked in the food and beverage, outdoor recreation and travel categories. To take all that expertise and focus it on helping consumer brands grow their market is an exciting endeavor,” says Ruiz. “The timing is perfect given the current media-saturated environment to work with clients to make creative that truly gets attention and response from consumers.”

To access website CLICK HERE.