Sensis awarded U.S. Coast Guard Academy National account.

Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts. The contract, valued at up to $3 million across five years, will allow Sensis and Sapient to provide fully integrated marketing and communications services designed to increase brand awareness of the Academy’s highly selective and competitive educational offerings.

“Our team will work with the Academy to bring innovative thinking, award-winning creative and technology expertise to create successful, engaging brand experiences.”

“We are thrilled to be working with the United States Coast Guard Academy in the development and implementation of a fully integrated advertising campaign that leverages both traditional channels and leading-edge technology,” Sensis CEO Jose Villa said. “Our team will work with the Academy to bring innovative thinking, award-winning creative and technology expertise to create successful, engaging brand experiences.”

The contract includes brand strategy, media planning, interactive marketing, social media, sales training and traditional advertising to develop competitive recruitment messages across the spectrum of higher education recruitment programs and platforms.

“Any organization that wants to succeed in the 21st century must skillfully communicate consistent, cohesive messages to diverse audiences across multiple channels,” said Teresa Bozzelli, vice president and managing director, Sapient Government Services. “We are excited to help the Coast Guard Academy navigate these challenges and, together with Sensis, work to deliver the right solution for the Academy today, tomorrow and beyond.”