Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.
“This is a big win for us,” Sensis President José Villa said. “Metrolink is a major Southern California advertiser that understands the value of our integrated marketing and advertising services. We were selected for our strategic approach, media planning and buying capabilities, and our understanding of the cross-cultural marketplace that is Southern California.”
Metrolink staff wrote in its recommendation to the SCRRA board of directors, “Sensis demonstrated the ability to develop innovative rider acquisition strategy and measurement programs.”
Sensis began work on the account July 2, 2012. Dan Tuft will lead the account for the agency.