Sensis tapped to handle advertising, marketing for OC Fair.

The OC Fair selected Sensist to develop a campaign for the annual fair and related events.

The contract calls for television and radio spots for the general and Hispanic markets. There are also media planning and buying services for print, outdoor and online campaigns for the annual OC Fair, Youth Expo, Pacific Amphitheatre Summer Concert Series and New Year’s Eve Block Party.

“We’re proud to be part of an organization with a rich history that is woven into the fabric of Southern California,” Sensis President Jose Villa said. “We appreciate having the chance to reach new audiences with a multicultural campaign using both a digital and traditional media appro