The United States Census Bureau has engaged the integrated digital agency Sensis to provide enterprise-level social media and digital marketing support services to tell the story of the U.S. Census Bureau. Sensis, along with partner Deloitte Consulting LLP, will create engaging and educational digital content to tell the story of the U.S. Census Bureau and how its data powers American society.
“The U.S. Census Bureau plays such a critical role in shaping our nation and we’re incredibly proud to have a part in telling that story through social and digital channels,” said Robyn Loube, Vice President of East Coast Operations for Sensis. “Sensis looks forward to strengthening the voice of the U.S. Census Bureau by using social media as a platform to promote the critical tools and resources that help empower the public.”
Michael Isman, Managing Director at Deloitte Consulting LLP, stated, “We are excited to partner with Sensis to help the Census Bureau expand its reach and engagement with a variety of audiences through social media. We are looking forward to continuing our long-standing partnership with the Census Bureau as it drives critical mission priorities.”
As part of the more than $8 million contract, Sensis will help the Census Bureau establish and adopt tools, processes, partnerships, best practices and strategies that will support the U.S. Census Bureau across all post decennial surveys, activities, and interactions within digital and social media communication. The approach will need to adapt and evolve with the ever-changing field of social media in order to provide the public the information and insights necessary, which help further position the U.S. Census Bureau as the leader of data that empowers people, places, and the economy.
“The U.S Census Bureau wanted a digital marketing partner with experience building engaged communities through social and digital outreach,” said Sensis founder and Chief Strategy Officer José Villa. “It’s something we’ve been doing for years thanks to our research-driven approach, coupled with more than two decades of understanding the diverse ways in which audiences consume information.”