Sepúlveda named new PBS Senior Vice President, Station Services

Paula Kerger, President and CEO of PBS, announced that Juan Sepúlveda has been appointed PBS Senior Vice President, Station Services following a national search.

As Senior Vice President for Station Services, Mr. Sepúlveda will report to Michael Jones, PBS Chief Operating Officer, and become a member of PBS’ senior management team. His chief responsibility will be to represent the perspective of PBS’ independent member stations in the ongoing management and strategic direction of PBS to ensure that PBS programs, products and services support each station’s connection to its community and audience. He will also work closely with stations, the PBS Board of Directors, station affinity groups and other national public media organizations to focus on issues of sustainability.

“In today’s increasingly commercialized and consolidated media landscape, public media stations stand alone as locally managed and locally responsive public service media enterprises offering services that are tailored to the communities that rely on them,” said Ms. Kerger. “Given that PBS’ mission-driven work depends on the strength of each individual station, I am delighted to have someone of Mr. Sepúlveda’s outstanding experience, commitment and skills take on this key role. His years of guiding successful partnerships between local and national organizations – combined with his entrepreneurial sense and talent for strategic analysis, critical thinking and finding innovative solutions to complex problems – will greatly benefit PBS, individual stations and our system overall.”

“I have been an enormous fan of PBS all my life – the educational, inspiring and informative content is unlike anything else you can find in today’s media landscape,” said Mr. Sepúlveda. “The work I did at KLRN in San Antonio – where I hosted a local Charlie Rose-like show called ‘Conversations’ – was some of the most exciting work I’ve ever done in my life. It was extremely rewarding because in the end it is the independent member stations across the country that makes public media local, responsive and deeply committed to serving all Americans. I look forward to working with my colleagues at PBS and member stations across the nation to find even more ways to meet our essential public service mission.”