Serrallés USA joins forces with Glazer Distributors.

Serrallés USA, exclusive importers of Don Q, has formed a strategic alliance with Glazer’s to building distribution channels throughout the mid-western region from as far south as Texas to as far north as Ohio. With 100-years of dedicated sales and marketing experience in this key mid-western region, Glazer’s will be able to build upon its existing relationships to make strong in-roads in both the on and off-premise channels. Glazer’s leadership and expertise in the marketplace will energize the Don Q brand visible in the key accounts both on and off-premise, and will drive consumer “call” for the Don Q brand portfolio.

“We are very excited to work with Glazer to expand the national Don Q rum footprint. They are passionate brand builders and share our commitment to bringing the #1 selling premium rum in Puerto Rico to the United Sates. Their family heritage parallels’ that of the Serrallés family and makes for a dynamic working relationship, says John Eason, VP National Sales Manager.”

“We are excited to be expanding our partnership with Serrallés USA and Don Q Rum. We believe that the combination of their premium rum portfolio and our collective brand building skills will generate significant value to our business. We look forward to working with their team to grow the Don Q brand, says Mike Maxwell, Glazer’s Executive Vice President/Chief Operating Officer.”