Shell ‘Million Gallon Giveaway’ Promotion.
July 7, 2006
Drivers nationwide who stop by their local Shell stations now have a chance to win free gasoline for life through the Shell “Million Gallon Giveaway.” Starting today and continuing through October 1, Shell will give away more than $2 million in free fuel and instant-win prizes – including six grand prizes of a lifetime supply of free gasoline — and hundreds of thousands of $10 Shell Gas Cards in the “Million Gallon Giveaway.”
According to Karen Wildman, brand and communications manager for Shell, this promotion is sure to resonate with consumers. “Who doesn’t want to win free gasoline? Anybody you ask will probably tell you that they would love to receive a $10 Shell Gas Card to use towards your their next fill-up. It’s great being able to reward customers coming to our stations, let alone awarding six lucky winners with a lifetime supply of Shell gasoline.”
Wonder what someone would do with a lifetime supply of gas? Americans already have a good idea if they won the prize. According to a recent survey(1) conducted by Shell, the majority of Americans (76 percent) said that if they won a lifetime supply of gasoline they would share it with family and friends. Some respondents said they would actually take specific actions if they won, with 23 percent choosing to drive across the country and nine percent buying a bigger or different car.