Sherwin-Williams launches SWLatino.com

Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.

Sherwin-Williams will feature tips, how-to articles and color information from leading Hispanic bloggers and Sherwin-Williams color experts. The new site, integrated with Sherwin-Williams Facebook and Twitter accounts, will connect Latino paint and color professionals, homeowners and designers with inspiring content in their own voice.

“As one of the first featured writers on SWLatino.com, it is important for me to demonstrate how Latin culture and my work as a social activist influence my color and design choices,” says Sonia Velasquez, host, Extreme Makeover Home Edition Latin America. “Color is one of the easiest ways to transform a space and I’ve seen firsthand how it positively affects people’s moods. I look forward to sharing my fabulous experiences with monthly blog posts for the new Sherwin-Williams Spanish-language content hub.”

“Tapping into the interests of our Hispanic consumers will enable us to more effectively engage with this community and provide content focused on paint products and color insights in a way that will appeal to this growing market,” says Jason Riveiro, multicultural marketing manager, Sherwin-Williams.  “We feel that bringing in third-party experts such as Sonia and home and lifestyle bloggers will help round out the content and create an active channel.”