Shopper Profile Segmentation among Latina Women Study.

The quantitative phase of the Latina Shopper Study has been completed and results are out! The study, the first of its kind ever conducted among Latina women in the U.S., was fielded nationally among 1200 women representative of the total female U.S. Hispanic population to help marketers better understand the dynamics of shopping behavior among this important segment of the U.S. Hispanic population. Latina women are the decision makers and influencers of over 80% of all purchases made in U.S. Hispanic households. This makes these women a highly powerful group as they harness the $1.4 Trillion buying power in these households by 2013. The Study was conducted thanks to the support and sponsorship of various top marketers, including Pepsico, Sara Lee and VISA.

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