Shopping Bag Handles Praised By Shoppers, Grocers & Advertisers.

A new promotional tool — one that consumers actually ask for — has received rave reviews during its pre-rollout at supermarkets in California, New York and Florida. The Grabb-It handle is an easy-to-use paperboard device that locks the grips of plastic merchandise bags together into a convenient and comfortable handle.

“Grabb-It handles offer a tremendous range of benefits to consumers, retailers and advertisers,” said Carl W. Truly, president of Grabb-It, Inc. “In-store results have proven that Grabb-It is not only a much-appreciated convenience that grocers can provide to their shoppers, but also a totally new way for marketers to put their promotional messages and coupons literally into the hands of consumers.”

“We surveyed some 1,200 shoppers and their reaction to Grabb-It was resounding,” Truly added. “Over 98 percent said they appreciated that supermarkets and manufacturers supplied Grabb-It handles free of charge to them. Moreover, 83 percent were able to recall, without prompting, the name the marketer who advertised on Grabb-It.”

“With the broad and universally positive reaction to Grabb-It, we are in the process of bringing the convenience of ergonomically-sound handles to shoppers across the country,” said Truly. “At the same time, we look forward to helping retailers and marketers build better customer relationships and brand loyalty for their products with the first new marketing medium since the invention of the Internet.”