Should Univision and Telemundo merge?

As I listened to last Fall’s Big Three congressional hearings, which revived talk about a possible GM-Chrysler merger, call me crazy but I wondered whether we should also be talking about a merger between Univision and Telemundo.

There certainly would be some who would fret about a merger, on the grounds that it might imply that the Hispanic market is shrinking (when we know it’s actually booming), but I think the entire marketplace–viewers and advertisers–would actually benefit. There would certainly be cases of redundancy, requiring some elimination of positions, but in the end I think we’d see a much more robust, more potent Hispanic media empire that would be better poised to confront a rapidly evolving market. For I honestly believe that when we eventually come out of this economic nightmare, we will see that certain CHANGED consumer behaviors have become PERMANENT. We ALL need to be prepared for that.

Published by Manny Gonzalez

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