ShowHeroes Group arrives in Latin America with acquisition of smartclip

smartclip LATAM is acquired by the multinational ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. The interest of the multinational, headquartered in Berlin, recognizes smartclip’s trajectory as a pioneer and specialist in Connected TV (CTV), a video platform with the most representative growth in the entire country today.

ShowHeroes Group, with smartclip LATAM, will offer some of the most effective video solutions, both in terms of visibility and format innovation, while continuing to provide a safe and reliable environment for brands. With this acquisition, ShowHeroes Group will launch its portfolio of In-Stream Contextual and CTV video solutions in the US and LATAM markets, while incorporating smartclip’s Connected Tv experience into its worldwide product list and know-how.

“Joining the ShowHeroes Group will allow us to offer a powerful combination of programmatic video platform and content production through ShowHeroes Studios. Few video technology companies provide semantic segmentation with world-class content production. Now, we can offer a 360 degree monetization plan for publishers and a high-quality repertoire of content and inventory for advertisers” commented Angel Pascual, smartclip´s Regional LATAM Director.

For llhan Zengin, founder and CEO of ShowHeroes Group, ”Going global and launching the ShowHeroes Group in the US and LATAM region will be an important, if not the most important step thus far in the company’s history, and the acquisition of smartclip LATAM is a strategic move for our growth and positioning. On behalf of the ShowHeroes Group, I am delighted to welcome the entire smartclip team into our family. The next two years will be marked by investments in technology and new products”.

The purchase of smartclip will be the entry point for ShowHeroes Group in Latin America and USA. The company currently has offices in Berlin, Hamburg, Riga, Moscow, Amsterdam, Vienna, Paris, London, Milan, Florence, Madrid and Tel Aviv.

According to Estefanía Agüero, who continues as Managing Director in the Miami Office, the merger will allow the growth of business volume through new technologies to differentiate the products offered. “We will continue delivering the best results for our customers, and now bringing news and more opportunities for advertisers. This evolution is extremely important, since we are protagonists in the Connected TV platform”, highlights the executive.