Sí TV Adds To Growing Staff.

Sí TV has added seven staffers to its ad sales, affiliate sales, production, and legal departments. The company has hired Douglas Evan Dickstein as the Senior Director, Affiliate Marketing; Rich Robinson as Talent Producer; Sharmalee Lall as Executive Director, Legal and Business Affairs; Eugenia Koudanis as Director of Sales, East Coast; Gloria Martinez as Director of Sales, Southwest; Ivan Perez as Director of Sales, East Coast; and Peter Lee as Affiliate Sales and Marketing Coordinator.

“We are excited about welcoming these talented individuals to our growing team,” says Sí TV’s Chief Operating Office, Leo Perez. “We have had great success since we launched just over a year ago. These executives harness valuable experience that will enhance Sí TV’s position as the leader in English-language Latino programming targeting Hispanics.”

Douglas Evan Dickstein joins Sí TV as the Senior Director, Affiliate Marketing. He is responsible for development of the network’s affiliate marketing strategy and all promotions and materials to support distribution efforts. He previously worked as Director, Affiliate Marketing for the Game Show Network, where he focused on the network’s affiliate marketing initiatives, including the award-winning “Get Schooled Tour” and “Derby Days Giveaway” promotions.

Talent Producer Rich Robinson comes to Sí TV following ten years as the booker for FOX TV’s Emmy-winning morning show, “Good Day LA” and later its nationally-syndicated version, “Good Day LIVE.” He was also Talent Executive for two seasons on Comedy Central’s “Turn Ben Stein On.” Before entering the television industry, he served as a publicist at Virgin Records and in the music division of Rogers & Cowan.

Sharmalee Lall has joined Sí TV as the Executive Director, Legal and Business Affairs. Prior to joining Sí TV, Lall was in-house counsel for Rainbow Media Holdings, LLC, a subsidiary of Cablevision. At Rainbow, she provided a host of legal services for the American Movie Classics, WE: Women’s Entertainment, and the Independent Film Channel. Prior to her tenure at Rainbow, Lall was a corporate associate at the law firm of Loeb & Loeb LLP in its New York office.

Eugenia Koudanis comes to Sí TV as the Director of Sales, East Coast. Before joining Sí TV Koudanis was an Account Executive at HRP, which represents local stations nationally. Prior to that, she worked at United Television Sales for in Los Angeles and New York. UTS represented Chris Craft/United Television owned and operated stations.

Gloria Martinez has joined Sí TV as Director of Sales, Southwest. Before joining Sí TV, she was the Southwest Ad Manager for Hispanic Publishing Associates, publishers of Hispanic Magazine and Hispanic Trends Magazine. While at HPA, she also directed sales efforts for HispanicOnline.com. Martinez has dedicated 15 years of her career to advertising sales, focusing on the English-speaking Hispanic Market in the most recent five years. During her career, she served as Territory Manager for Media Networks, Inc. (an AOL/Time Warner Co.), Local Account Executive for Time Warner Cable, and KXAN-TV Austin.

Ivan Perez joins Sí TV as Director of Sales, East Coast after four years as an Account Executive at Fox Sports en Español. Perez brings extensive and valuable experience to Sí TV, having worked at Galalvision, Univision and WNBC in New York City.

Peter Lee joins Sí TV as Affiliate Sales and Marketing Coordinator. Prior to joining Sí TV Lee worked as the Assistant to the Regional VP at NBC Universal Cable in Chicago where he was the primary affiliate contact for launches and technical troubleshooting.