Sí TV Awards the Ultimate ‘Model Latina’.

Sí TV announced a new talent search that offers vibrant young Latinas an unprecedented shot at professional stardom. Through an exclusive media partnership with Latina magazine and Ziddio.com, Sí TV gears up for its 2008 reality show, Model Latina, with an online talent search and live auditions for the series that celebrates young Latinas with beauty, brains and bravado. Over the show’s 13 episodes, ten electrifying Latinas will live together and face a series of challenges related to the values, principles and skills that ultimately define what it is to be a Model Latina. Sí TV will reward the ultimate “Model Latina” with national TV exposure, coverage in the November issue of Latina, invaluable introductions to key industry icons and a wealth of other significant prizes and professional opportunities.

Three Model Latina contestants will be selected through an online talent search powered by Ziddio.com, whose online community members will vote on the aspiring contestants. Seven other contestants will be discovered during live auditions in New York, Miami and Los Angeles. Sí TV kicks off Model Latina fervor with advertisements in the February issue of Latina, the leading beauty/fashion magazine for bicultural U.S. Latin women; a tune-in ad will appear in the magazine’s June/July issue.

“Model Latina is a prime example of the way in which Sí TV, more than any other media company, opens doors and provides exclusive opportunities for young Latinos,” says Maria Perez-Brown, Senior Vice President, Programming and Development for Sí TV. “We are truly connected to our audience, and have created an enthusiastic, participatory online community where the diverse talents and vibrant energy of these gifted, articulate Latinas can really come to the fore.”