SÍ TV & Hearts Digital Media celebrate quinceañeras.

Hearst Magazines Digital Media and Sí TV announce a new partnership to co-produce quinceañera-themed videos for Hearst’s MisQuinceMag.com.

Sí TV produced the video shorts, which cover a wide range of topics and feature celebrities and experts sharing their stories and advice about the quinceañera experience. Online users will be able to view the video series on MisQuinceMag.com and on the Sí TV network of websites, including sitv.com, sientertainment.com, and sitrends.com. In addition, Sí TV will create promotional interstitials from the videos and air them on the Sí TV television network.

“As we sought new ways to reach and give voice to our young Latina audience, partnering with Sí TV proved to be a smart, natural fit,” said Christopher Johnson, VP, content and business development, Hearst Magazines Digital Media. “The MisQuinceMag.com website now offers the best of Hearst’s journalistic and informational expertise combined with the media savvy and audience credibility of Sí TV.”

“Sí TV and sitv.com are dedicated to creating relevant, authentic entertainment for today’s Latino community and providing a platform to come together and share experiences,” says Lisa Black, senior vice president, digital media for Sí TV. “So we’re particularly excited to be able to have the opportunity to participate in this forum that celebrates one of the most important events in a young Latina’s life.”

The Si TV-Hearst partnership encompasses three quinceañera-themed video series:

Quince Girls: Casual interviews with young Latinas, discussing the most important and fun elements of the “quince” experience, including what quinceañera means to them, choosing the perfect dress—and whether they have ever turned into a “Quincezilla”!

The Perfect Quinceañera: Features expert advice on planning the perfect quinceañera, from blogger Isabella Wall and a celebrity hair stylist and makeup artist.

Quinceañera Memories: Features celebrities discussing their quinceañera experience.