Sí TV kicks off Bi-Cultural Latino Upfront.
February 3, 2011
The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami. Sí TV will meet with top clients from around the country and share with them the latest research conducted by Nielsen, indicating a preference for English language bi-cultural programming – making Sí TV a critical investment for advertisers.
“There is a great buzz throughout the advertising community regarding the bi-cultural Latino market, which is the fastest-growing demographic in the country,” said Craig Geller, senior vice president, advertising sales. “Advertiser and agency enthusiasm over our upcoming meetings speaks to the value of the exploding bi-cultural Latino population, as well as Sí TV’s status as the right network for the right market at the right time.”
The Miami meetings will feature one-on-one meetings with Si TV’s top management to discuss the bi-cultural Latino market and its buying power, and Sí TV’s unique ability to engage with and deliver these highly coveted viewers. The team will also discuss on-air and online advertising opportunities as well as product integration into Sí TV’s original programming. To add to the excitement, talent from the network’s original series will participate in the sessions.
