Sí TV partners with Time Warner Cable Los Angeles on Model Latina ‘Watch-to-Win’ Sweepstakes.

Sí TV and Time Warner Cable Los Angeles have teamed up to host the Model Latina NYC On Demand Watch-to-Win Sweepstakes, in support of the third season of the hit series Model Latina On Demand.

From now through the end of October, Time Warner Cable customers in Los Angeles who register and watch Model Latina NYC On Demand will be automatically entered to win one of three prizes. The Grand Prize winner will receive an exclusive style consultation with Model Latina NYC judge Jorge Ramon, who, as fashion editor and fashion director for “Teen People” styled covers and stories for Beyoncé, Christina Aguilera and Jessica Simpson, among others. The winner also will be awarded a $1,000 shopping spree guided by Ramon, and a professional photo shoot.

A second place prize winner will receive a Model Latina NYC swag bag filled with designer pieces, cosmetics and all the goodies received by the contests on the series, and the third place winner will receive a weekend ‘stay-cation’ for two at a plush Hollywood hotel.

“As one of our most popular shows, Model Latina NYC has proven to be a terrific catalyst to draw attention to Time Warner Cable’s extensive VOD offerings,” said Judi Lopez, Sí TV’s Senior Vice President, Content Distribution and Marketing. “We value Time Warner Cable’s partnership as well as their understanding and attention to serving the American Latino audience. We are working closely with them to make this promotion a huge success.”

“This is a terrific partnership that provides both Time Warner Cable and Sí TV with a unique way of introducing many customers to the great Time Warner Cable On Demand products and offerings, as well as the Model Latina franchise,” said Time Warner Cable Programming Vice President Maureen Lane.

Model Latina NYC premiered Aug. 2 and will conclude with the naming of this year’s “Model Latina” Monday, Oct. 25 at 9PM ET/PT. The winner will receive $25,000 in cash and a contract with Q Model Management, a premiere modeling agency with offices in New York and Los Angeles.