Sí TV Receives 16 Promax Award Nominations.

Sí TV has received ten Promax Awards Nominations for on-air promotions targeting young, urban viewers known as Generation Sí. Additionally, MakinÉ, Sí TV’s creative agency received six nominations for campaigns created for Sí TV.

Each year, The Promax Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals for overall creativity, production quality and marketing results. The 2005 Promax Awards will take place in New York City, NY on Thursday, June 23rd.

“We are delighted to have received this honor,” says Sí TV Co-founder and Chairman Jeff Valdez. “These 16 nominations truly speak to the talent and enthusiasm of our creative team in accurately capturing the spirit of Latin culture on air. It’s very rewarding to see that in just over a year, Sí TV is already making its mark across the television industry.”

Sí TV nominations for Promax Awards are in the following categories: Holiday Image Campaign: Holiday ID’s by Matt Faw; Entertainment Program Promotion: Old Rubbers by Matt Faw; Reality Program Promotion: Urban Jungle Launch by Marcos Soriano; Movie Promotion: Sí TV Features Bootlegger “Cheech & Chong” by Marcos Soriano; Daypart Packaging Promotion: O Sí by Lex Sadasivan; Non-Promotional Animation: Across The Hall Open by Makine; Marketing Presentation External: Upfront Network Reel 2004 by Lex Sadasivan, Matt Faw, Marcos Soriano; Directing: Across The Hall “Meet Cute” by Matt Faw; Use of Original Music Composition for a Promo: O Sí by Lex Sadasivan; CN 55 Special Project: Safe Sex by Andy Moreta.