Sí TV Releases Ratings Data @ 2005/2006 Upfront.

Sí TV executives released ratings information at their upfront presentation today in New York City reporting that the network scored an impressive 2.1 rating with Hispanics 18-24 and a 1.7 rating among Hispanics 18-34 during primetime.

Among the findings the survey revealed that in just one year, 53% of Hispanics 18 – 34 polled ranked Sí TV as one of their favorite TV channels. Another 74% of Hispanics polled agreed that Sí TV airs unique programs that can’t be found on any other channel or station. In addition, the study found that of Hispanics 18-34 polled 63% agreed that they would complain to their satellite or cable company if Sí TV were removed from their service.

“The response to the network has been terrific and these ratings support the effectiveness of our programming strategy; to expose our audience to our original programming via well-established acquired shows. Our strategy has clearly paid off and now our original shows exceed the popularity of our acquired shows,” said Jeff Valdez, Sí TV co-founder and chairman. “I firmly believe that if you control your content, you control your future.”

Indeed, the ratings survey, conducted by Roslow Research Group, found that five of Sí TVs’ original shows ranked among the network’s top 10 rated shows. The original shows include, “The Drop,” “The Rub,” (ranked number one and number two respectively) “Across the Hall,” “Latino Laugh Festival: The Show,” and “Urban Jungle.”

“These outstanding ratings speak directly to the appeal of the non-traditional programming that our audience wants to see: fresh, edgy, funny programming featuring Latino and multiethnic characters,” said Steve Levin, Sí TV Senior Vice President of Advertising Sales. These images validate the new majority market and give advertisers unique opportunities to reach this valuable market segment.”

In addition to the ratings announcement, the network introduced nine original shows including:

“L:-)L, Laugh Out Loud,” a 30-minute sketch comedy show featuring “The Big Fat Giant Gigante Show” a spoof on Univision’s “Sabado Gigante” that will include wildly inventive puppets; complete with crazy games, wacky guests, bikini clad mamitas, musical performances, and of course the big fat giant gigante host – Juan Francisco.

“SLAM” the first television competition to expose a new world of talented performers who will compete in freestyle rapping, dancing, spoken word, street art, and head-to-head comedy.

“Urban Jungle 2: Straight Into Compton,” which in its second season raises the stakes by transplanting 12 privileged suburbanites and cram into a house to experience life as an immigrant in Compton.

“Jammin’” a “reali-mentary” series that takes up-and-coming garage bands and gives them a chance to jam with their musical idols

“Fish Outta Water,” a “reali-mentary” that transplants average Joes from their paper-pushing jobs to the great outdoors.
“Friend or Fan?” which uncovers who knows a celebrity best: the celebrity’s closest friend or ultimate fan?

“Party With Miss Bacardi” which follows Bacardi Heiress Carolina Bacardi for a behind-the-velvet-ropes look at the glitz and glamour of Hollywood nightlife.

“The Movie Twins,” a 90-second sponsored interstitial segment that goes behind the scenes at red carpets to cover showbiz like nobody’s business.

“Road Whores” which follows three Latino comics scraping out a living on a humbling tour of one-nighters.