Si TV reorganizes programming department.

Si TV announced that Edward R. Leon, the network’s senior vice president of production, will assume the additional responsibilities as acting head of programming for the network previously held by company Co-Founder and Chairman Jeff Valdez. As Senior Vice President and Acting Head of Programming and Production, Leon will report to Si TV’s Chief Executive Officer, Michael Schwimmer. Mr. Valdez remains an investor and chairman of the board where his creative input will continue to be invaluable to the growth of the network.

“All of us at Si TV are very grateful and highly appreciative to Jeff for his creativity and tireless efforts on behalf of our independent network. As a result of his relentless pursuit of a dream, America now has an authentic voice and compelling entertainment for the large and growing population of young Latino and multicultural viewers,” said Si TV CEO Michael Schwimmer.

Leon, a member of the original team that launched the network, has supervised more than 400 hours of original production for Si TV, most of it in high definition. “Ed understands first-hand what it takes to carry out our network’s unique and important programming mission to serve our audience,” said Schwimmer.