Siempre Mujer Launches.

Meredith Corporation, the publisher of well-recognized titles such as Better Homes and Gardens, Ladies’ Home Journal, and More magazines, unveils its Spanish-language magazine, Siempre Mujer, on newsstands nationwide, September 22. The bi-monthly magazine is the first-ever lifestyle and shelter publication for Spanish-language dominant women living in the United States.

The inaugural September/October 2005 issue of Siempre Mujer, which retails for $2.99, will feature dual covers. International singing sensation and actress Lucero graces the newsstand cover and Soledad O’Brien, anchor of CNN’s flagship morning program “American Morning,” headlines the subscription cover.

“This magazine creates an experience for Hispanic women that reflects their lives and culture,” says Johanna Buchholtz-Torres, editor-in-chief of Siempre Mujer. “Siempre Mujer will become a comfort zone for all Hispanic women as they navigate a new American culture in search of valuable information on the issues that affect them daily such as family, home, finances and the development of self.”

Siempre Mujer, combined with the company’s existing portfolio of Hispanic titles including Healthy Kids en Español, Espera, 12 Meses and Ser Padres, establishes Meredith as the leading publisher of Spanish-language magazines reaching women in every life stage. Combined, Meredith’s Hispanic titles reach one in every three Hispanic women in the United States.

“The Hispanic population is the fastest-growing population in the country and we believe we now have the most prominent publishing and marketing organization to reach them,” comments Jack Griffin, president of the Meredith Publishing Group. “Siempre Mujer is uniquely positioned to capitalize on the strength of Meredith’s Hispanic titles and the expertise from other Meredith divisions, including Corporate Sales, Integrated Marketing and Home Solutions.”

The magazine will launch with an initial rate base of 350,000. Meredith will use newsstand sales, direct mail and a marketing alliance with Home Interiors & Gifts Inc., a direct seller of home décor products which currently develops and markets a line of products under the Better Homes and Gardens brand name, to target its demographic. Home Interiors reaches approximately one million U.S. Hispanic households.

Siempre Mujer’s premiere issue will include nearly 40 advertising pages with commitments from such prominent brands as: General Motors Corp., Unilever, P&G, Chrysler, General Mills, Kraft Foods, Mazda, L’Oreal and others.

“The response to the magazine from the advertising community has been remarkable,” says Ruth Gaviria, executive director/publisher of Meredith Hispanic Ventures. “We have received a broad range of support from leading advertisers to Hispanics in categories ranging from home and beauty to packaged goods to automotive. Our launch issue exceeds expectations and we look forward to partnering with more and more companies that recognize the spending power of this demographic.”

Siempre Mujer is the product of extensive proprietary research conducted by Meredith Corporation and was created to appeal to U.S. Hispanic women based on their cultural needs. The magazine recognizes what motivates and inspires the Hispanic woman and provides her with solutions in the most relatable format – Spanish, her native language.