Siempre Mujer & Telemundo’s Al Rojo Vivo launch national ‘Friend of the Planet’ contest.

Siempre Mujer magazine and Telemundo’s Al Rojo Vivo launch a national, month-long contest to coincide with the magazine’s April/May Green Issue and Telemundo’s Green Week. Consumers can enter online or via mail by answering the question “How are you a Friend of the Planet?” The contest runs through April 30th, 2008.

One person will win energy efficient GE appliances, green beauty products featured in the April/May issue of Siempre Mujer, and a one-year subscription to the magazine, for a total prize-package valued at up to $5,000. The winner will also be visited by Telemundo’s Al Rojo Vivo’s on-air personality Vanessa Hauc and Siempre Mujer’s Editor-in-Chief Johanna Buchholtz-Torres and appear in a future TV segment and magazine issue.

“This is the second year of our signature Green Issue, in which we share easy, innovative and family-friendly ways that our readers can help protect the environment,” commented Buchholtz-Torres. “And now, we can’t wait to turn to the tables and hear from readers about their best green tips! We are so excited to be partnering with Telemundo in such an important way.”

“We are happy to be part of this change in conscience that is taking place at a global level,” said Hauc. “Telemundo and Al Rojo Vivo have led this initiative, relaying the important message to Hispanics and we love to see how different media and sectors have joined this fight for the planet.”