Siewczynski named Exec VP of Strategic Planning & New Biz at Promociones PanaVista.

Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.

Siewczynski spent the past 18 years working with Fortune 500 brands such as Pepsi, Mountain Dew, Tropicana, Gatorade, Quaker, Kraft, Coors, Bud-Light, Southwest Airlines, Hershey’s, Campbell’s, Hewlett Packard, Western Union and Reebok to develop effective Hispanic marketing, direct response, digital and advertising programs.

Siewczynski most recently came from Dieste where he was responsible for P&G brands (Duracell, Head & Shoulders, Gillette), Nissan Automotive and Nationwide Insurance. Among his recent accomplishments, he led the team developing Gillette’s Hispanic direct response and brand advertising initiative for the launch of Fusion Pro-Glide. He was instrumental in creating Nationwide’s highly effective DRTV campaign and spearheaded Nissan’s foray into Hispanic social media including their first multicultural geo-location based promotion for the launch of Nissan Juke.

“We couldn’t be happier to have Roberto on board,” says Christine Nardi Diette, Group President with D.L. Ryan, Promociones PanaVista’s parent company. “Roberto brings considerable strategic acumen and experience to our clients, their consumers and key customers within the Hispanic marketplace.”