Sigler Companies acquires Hispanic ad firm VIVAMEDIA.

Sigler Companies has acquired VIVAMEDIA. VIVAMEDIA focuses on helping clients connect to a diverse population through traditional, interactive and new media.

Sigler Companies’ acquisition includes the VIVAMEDIA name. In addition, Nannette Rodríguez, founder and head of the Hispanic advertising agency since its inception in 1996, will join the staff of Innova Ideas & Services, Sigler Companies’ marketing and creative services agency, as Director of Hispanic Marketing.

“Innova’s depth of capabilities and talented staff will fully support VIVAMEDIA’s efforts to reach the growing Hispanic market in Iowa and across the nation,” said Beth Cross, president of Sigler Companies. “We are thrilled to have Nannette join the Innova staff as the director of this new department, and we welcome her experience and expertise in this market.”

Rodríguez added, “As a member of the Des Moines marketing and advertising community, I knew Innova was connected to many exciting projects and partnerships over their 10 years in the industry. I feel extremely fortunate to join forces with Innova and Sigler Companies and to add Hispanic marketing and language services to the many capabilities they offer. Sigler Companies’ spirit and its people are a natural fit for VIVAMEDIA’s clients.”