Simmons’ National Consumer Study Receives Media Rating Council Accreditation.

Simmons Researchy announced its flagship survey, the National Consumer Study (NCS), has been awarded accreditation by the Media Rating Council (MRC), an association of leading television and radio broadcasters, cable networks and multiple system operators (MSOs), print and Internet organizations, advertising agencies and advertisers as well as Industry trade associations that audits and accredits measurement services meeting the MRC’s Minimum Standards. Having been accredited by the MRC Board of Directors, the Simmons NCS is now authorized to show the MRC Double-Check logo on its National Consumer Study.

“After years of hard work, Simmons is proud to be awarded this accreditation for our National Consumer Study,” said Chris Wilson, president and COO of Simmons Research. “The NCS is a thorough measurement of the American consumer; from the products we buy, the brands we prefer and where we buy them, to our attitudes, lifestyles and the media we consume. Our adherence to the MRC Minimum Standards earned this accreditation and our commitment to quality will continue to earn our clients support.”