Six Rules for Social Media.
January 2, 2009
Chris Klaehn, Partner and Director of Account Strategy, and Ryan Evans, Director of Experience Design at Corey McPherson Nash (CMN) recently outlined the six rules for social media at the AIGA Boston event, Social Media & Your Business.
The event focused on defining social media and assessing its impact both personally and professionally. It sold out a week in advance; a testament to just how hot the topic of social media has become to the branding and design community.
Klaehn defined social media as one element of a branding strategy. “Social media is about creating a shared meaning that supports a distinct, compelling and meaningful brand,” said Klaehn. “Remember, the brand strategy has to come before the social media strategy.”
CMN uses social media to project who they are, how they think, and what they’re up to. They also use it to tell both current and prospective clients how they define thoughtful branding and design. Klaehn and Ryan offered the following six guidelines for engaging in social networking.
1. Be authentic.
2. Strengthen your current audience and engage new ones.
3. Connect. Give your audience a reason to engage with you.
4. Be remarkable. Give people things on which to remark.
5. Participate in other discussions, not just your own.
6. Embrace organic planning. Have a plan, but be ready to adjust.
